Makeup MAKEUP MakeUP

A great article I read that covers the foundation of makeup, see what i did there?

Principles of Makeup

Studio lights and strobes:

Studio lighting flattens features, so contouring is very important. Accent bone structure, and blend into color. Flashes and strobes cause powdered skin to reflect light. Un-powdered skin absorbs light, which can cause powdered areas to look several shades lighter than bare skin. Powder neck, collarbone, Samsung Star 3 Duos and chest to achieve consistent skin tone. Strong lighting washes golden tones from skin. Use warmer colors on cheeks and lips and for contouring. Mauve tend to look muddy, so use truer pinks and wines.

Color balance:

To achieve uniform skin tone, use the color wheel to balance tones you want to appear neutral. The opposite shade on the color wheel cancels the shade you wish to eliminate.

1: Green: cancels red tones from broken capillaries, pimples, bites
2: Yellow: cancels purple tones from under eye circles, bruises
3: Orange: cancels blue tones in under eye circles, bruises


Use makeup appropriate for the content you are shooting. Keep in mind what the focus will be, and how far you will be from the camera. Contour a little more heavily for full-length shots than for head shots. This is only a guide, but may help to get a greater variety of looks into your book. Feel free to experiment!

1: Fashion: deep cheek contour, basic lips and eyes.
2: Glamour, Swimwear, Lingerie: light cheek contour, accent lips (deep color) or eyes (smokey)
3: Beauty, Hairstyle, Swimwear: medium cheek contour, trendy eyes, medium lips.
4: Fine art: Neutral colors, accent on bone structure.
5: Lifestyle, Fitness: High color cheeks, neutral eyes, bright lips

Model Makeup Bag Basics


Liquid or crème; matching chest
Creme or stick; 2 shades darker than chest




Translucent loose
Highlighting (Revlon skinlights are good)
Pressed, matching chest


Lash curler
Lash comb
Large, soft powder brush
Wedge shaped sponges (for blending)
Circle or teardrop sponges (for foundation and powder)
Large eye shadow brush
Flat and pointy eye shadow sponge applicators
Small, slightly stiff blush brush
Eyeliner brush


Black liner
Basic brown liner (no golden tone)
White liner
Brownish flesh tone lip liner


Ecru (slightly yellow toned) powder
Golden brown powder
Basic brown powder
Charcoal powder
Raisin powder
1 set of fashion colors (no mauves!)


Golden brown (for contouring)
Peach-toned pink
True red
Hot pink


Basic true red
Brown (not beige) neutral
Wine or raisin
Neutral (not bubble gum!) pink gloss
Bronze gloss


Black mascara
Water mist bottle
Anti-redness eye drops
Large powder puff
Cornstarch-based powder
As many lipsticks as you can carry!


Makeup for Black and White Film

Dark tones appear to recede:

Used darker colors to accent bone structure, where natural shadows occur, such as the hollows of cheeks, temples, eye sockets. Do not use color on apples or planes of cheeks. Use only under the cheekbone, and blend well. Do not use color on eyelids or brow bones. Use only in crease of eyes, and around lash line. Blend well.

Light tones appear to come forward:
Use highlight to accent where the light hits, like tops of cheeks, bridge of nose, brow bone (under row arch), center of forehead. Use a light toned concealer under eyes only on inside corners, and blend well. Using under entire under eye makes the face appear wider at the eye area, and lowers the cheekbones.

Beware of harsh lines:
Blending is especially important in black and white. Remember that you will see only tonal values, not colors. Liquid and pencil liners are too harsh. Use dark shadows instead. Do not use lip liners unless your lips are very unbalanced.

Beware of textures:
Textures are more visible in black and white, since there is no color to distract the eye. Iridescent powders must be blended carefully, and used sparingly. The same applies for glosses and wet-look makeup. Keep lips matte, or highlight only the bow and center of lips.

Tonal values:
Use colors that are easy to judge how light or dark they will appear in black and white. Charcoals and browns are good choices for eyes, mobile prices in Pakistan true reds for lips. Apply little to no tint to brows, as they will appear heavier, and draw the eye area down.
Match foundation to upper chest area, so face is not visibly lighter than rest of skin. Blend from face to neck, wetting sponge with water as you blend from jaw line to chest.

About the author

Hi! I'm Kevin. Inspired by activities in my daily life, I fell into and began to photograph for the fitness and active lifestyle community. Driven by my love for this unique industry, I strive to create beauty and intrigue in my work.

  • Video Tips from Paige Hathaway on fitness modeling
    Video Tips from Paige Hathaway on fitness modeling

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